Realizing the Value of Mobile Services in the Exhibition Industry -- the Verification of "limit-to-value" Framework
نویسندگان
چکیده
The MICE industry and the M-Commerce service recently become a popular issue since the mature internet environment. It will be a significant subject to realize the IT investment in the MICE industry. The study is to test and verify "the Limits to Value for IT Investments framework" [1] and to redefine and modify the constructs of model to examine the barriers of IT value, in the context of M-Commerce in the MICE industry. This reforming model can help us understand the critical value discounting factors and the impact about adoption and usage of the innovative IT in the marketplace.
منابع مشابه
Realizing The Value Of Mobile Services - The Verification Of "Limit-To-Value" Framework
The development of mobile services has become a popular issue for companies in a mature internet environment. To successfully implement mobile services, companies must be adequately involved in the unprecedented innovation activities. However, for companies to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this ...
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